menu

(Pics) IKEA Cookbook Serves Up Homemade Food Styling

(Pics) IKEA Cookbook Serves Up Homemade Food Styling
Design

Visual recipes are featured in this unique look at cooking.

Kyana Gordon
  • 27 september 2010

Just when you thought the cookbook market couldn’t get anymore crowded comes Swedish home goods giant IKEA with Hembakat är Bäst (translating into Homemade is Best). Each of the thirty baked goods featured is accompanied by two images: one of the ingredients, and one of the finished outcome. Shot by Carl Kleiner and styled by Evelina Bratell, the photographs become visual recipes with precise tablespoons of baking powder and sugar in symmetric shapes.

Carl Kleiner

IKEA

[via Today and Tomorrow]

+#design
+baking
+Communication
+Design
+Food
+home
+ikea
+innovative
+Media & Publishing
+recipes
+Retail
+swedish
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Entertainment Yesterday
Arts & Culture Yesterday
No search results found.