The Changing Face Of Social Media: Facebook-Direct Airfares

The Changing Face Of Social Media: Facebook-Direct Airfares

Delta Air Lines are now taking reservations through the popular website.

Claudia Cukrov
  • 13 september 2010

With around 160 million customers each year, Delta Air Lines have moved their ticket sales into the social media world, taking bookings through Facebook directly.  Dubbed the ‘Delta Ticket Window,’ the Atlanta-based carrier is the first airline to make the move, available to U.S. citizens in the form of a Facebook Application.  Created by Alvenda – a social commerce company who claim to be the first company to bring retail onto Facebook in July 2009 with the Store­Cast™ plat­form; the application is reportedly the first of it’s kind for travel services.  Launched on the 12th of August, Bob Kup­bens, Delta’s Vice Pres­i­dent of eCommerce stated;

Our cus­tomers are spend­ing more time online and are look­ing for new ways to con­nect with us. We’re now bring­ing Delta to our cus­tomers rather than the other way around – on our own web­site, on Face­book, on travel web sites, on Inter­net news sites, and beyond.

From Delta’s Facebook page, users can access the application via the ‘Book A Trip’ tab.  With over 500 million Facebook users, Delta’s venture is the first of no-doubt many commercial ventures into the social media realm.


[via FutureGov]


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