Camper Miami: A Case Study In Retail Design Simplicity
Martí Guixé designs a new Camper shop in Miami using mostly sofas.
While we were visiting Design Miami, PSFK had a chance to stop by the new Camper TOÐER boutique on Lincoln Road in South Beach for the grand opening. The new space was designed by frequent Camper collaborator Martí Guixé who specified only a few elements to create the shop. Guixé lined the interior walls of the space with his Scala sofas which serve double duty as display platforms as well as seating for customers. Guixe’s large wall drawings are a dynamic and eye-catching addition to the design.
Camper has created a way of walking and a foot-lifestyle group, almost like a Footbook, a network of Camper walkers, and the graphics in this shop are the visual representation of that Footbook.
Camper prides itself as a brand which is one of the first to engage in design collaborations – these began back in 1981. Since then Camper has brought in industrial designers to work on both shoe designs and the design of their stores. They formalized these collaborations by referring to them under the TOÐER label.
Camper TOÐER Miami
1006 Lincoln Road
Miami Beach, Florida
[photos provided by Camper]