Robyn launches the Interactive Beat Machine, creating a personalized way for fans to remix her track.
Today, Swedish pop singer Robyn launched the Interactive Beat Machine via Facebook and Twitter. Inspired by her track, “We Dance To The Beat,” the interactive site invites fans to put their own stamp on the song, by assuming the role of remixer. Once on the site, enter your name, the next screen prompts four squares with navigational arrows with both visuals and sounds simultaneously, click on one arrow to add a new element like a choose your own adventure story to create an original beat. Play, personalize, and then add your remix to the stream.