menu

US First: Camera-Based ‘Find Your Car’ System In Los Angeles

US First: Camera-Based ‘Find Your Car’ System In Los Angeles
Retail

Privacy concerns are being raised over Park Assist's Find Your Car' kiosks, which use a type of image recognition to detect the presence of license plates.

Claudia Cukrov
  • 25 january 2011

In a US first, a Los Angeles mall has installed a camera system which helps patrons identify and find their vehicle in the carpark. Santa Monica Place has introduced Park Assist’s Find Your Car‘ kiosks which allow customers to search for their vehicle by simply typing in their license plate number. Installed throughout the structure, the high resolution ‘M3 Camera Vision System’ scans each individual area, identifying the presence of number plates using imaging algorithms.

A number of privacy issues have been raised over the technology, with current U.S. law allowing those taking the footage to distribute the data to law enforcement, debt-repossessors, market researchers and anyone else should they feel the need.

Chris Calabrese of the American Civil Liberties Union warns;

What if a divorce attorney came and asked who was in the mall? Or someone looking to repossess vehicles for past nonpayment?…The unintended consequences can be huge.

Find Your Car

[via LATimes]

+#retail
+#technology
+Automotive
+Electronics & Gadgets
+Los Angeles
+park assist
+Retail
+surveillance
+technology
+USA
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
Related Expert

David Blumenfeld

Interactive Mall Installations

Retail february 24, 2017
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Retail february 23, 2017
Automotive february 23, 2017
No search results found.