US First: Camera-Based ‘Find Your Car’ System In Los Angeles

US First: Camera-Based ‘Find Your Car’ System In Los Angeles

Privacy concerns are being raised over Park Assist's Find Your Car' kiosks, which use a type of image recognition to detect the presence of license plates.

Claudia Cukrov
  • 25 january 2011

In a US first, a Los Angeles mall has installed a camera system which helps patrons identify and find their vehicle in the carpark. Santa Monica Place has introduced Park Assist’s Find Your Car‘ kiosks which allow customers to search for their vehicle by simply typing in their license plate number. Installed throughout the structure, the high resolution ‘M3 Camera Vision System’ scans each individual area, identifying the presence of number plates using imaging algorithms.

A number of privacy issues have been raised over the technology, with current U.S. law allowing those taking the footage to distribute the data to law enforcement, debt-repossessors, market researchers and anyone else should they feel the need.

Chris Calabrese of the American Civil Liberties Union warns;

What if a divorce attorney came and asked who was in the mall? Or someone looking to repossess vehicles for past nonpayment?…The unintended consequences can be huge.

Find Your Car

[via LATimes]


Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Work Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Conner Young explains why supplements are the next food trend coming to the workplace

Retail Today

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Related Expert

Bethany Koby

Design, Education, Electronics & Gadgets

Arts & Culture Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

Design & Architecture Today

Flower Pencils Create Cherry Blossom Petals When Sharpened

A Japanese stationary company developed the special implements in order to create unique shavings


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 14, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs october 12, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Augmented & Virtual Reality Today

The Simpsons Is Stepping Into The World Of VR

To celebrate their 600th episode, the animated family sitcom created a virtual reality version of their opening gag

Syndicated Yesterday

Museum Exhibit Celebrates Strange Architectural Contraptions

Artist William Heath Robinson's peculiar genius is on display in this recent show with wiggling ducts, jumbles of planks and coils of cable

Food Yesterday

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used

Design & Architecture Yesterday

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience

Gaming & Play Yesterday

Shopping Bag Turns Your Hands Into A LEGO

Designers from the School of Visual Arts thought up the Playbox Bag for a competition

Sustainability Yesterday

Giant Coffee Cups Encourage People To Recycle Their Morning Cup Of Joe

The Hubbub Foundation has created a set of themed bins meant to inspire recycling on a large scale

Home Yesterday

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Travel Yesterday

Advertising Proposal Aims To Be The Most “Instagrammable Billboard In The World”

The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors

No search results found.