The computer chip manufacturer brings on the superstar producer to help fuel new development.
Following in the footsteps of Polaroid’s appointment of Lady Gaga as “Creative Director of specialty products” last year, Intel has announced that Black Eyed Peas front man Will.i.am is joining the company as its “director of creative innovation.” The L.A. Times reports:
The world’s largest computer chip manufacturer announced the music producer and frontman for the Black Eyed Peas will contribute to the company by way of music and input in developing smart phones, tablets and laptops.
… “It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment,” said Deborah Conrad, the Santa Clara-based firm’s head of marketing in a statement.
Will.i.am has signed on for a multiyear contract with the company and will be hands-on with technology, Intel said. No other details on the collaboration were offered.