The company is partnering with Coca-Cola to use the environmentally friendly packaging in its ketchup bottles.
Starting in June, Heinz ketchup will be available in the eco-friendly PlantBottle packaging. The move, which was announced by the company through a press release, is expected to help Heinz meet its environmental objectives of cutting its emissions and energy usage by 20% by the year 2015.
PlantBottle, which PSFK earlier wrote about, is a recyclable plastic bottle that is made from a blend of petroleum-based and plant-based materials and was first introduced by Coca-Cola. Over 120 million Heinz ketchup bottles will be rolled out this year, all sporting the “Guess What My Bottle Is Made Of?” label.