menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Penguin’s Guerrilla Typewriter Campaign Promotes Classic Books

Penguin’s Guerrilla Typewriter Campaign Promotes Classic Books

Ad agency EC Comunicação comes up with a novel way to promote books by using the mechanical typing device as a metaphor.

Dan Gould

click second image to enlarge

Here’s a novel way to attract attention to good old fashioned books. Publication house Penguin had typewriters planted in the computer sections of bookstores, with the mechanical device sharing space with the latest laptops, to promote its classic books. The ‘Meet the Classics’ concept was the brainchild of Brazilian ad agency EC Comunicação.

EC Comunicação

[via Superpunch]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store