Penguin’s Guerrilla Typewriter Campaign Promotes Classic Books
Ad agency EC Comunicação comes up with a novel way to promote books by using the mechanical typing device as a metaphor.
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Here’s a novel way to attract attention to good old fashioned books. Publication house Penguin had typewriters planted in the computer sections of bookstores, with the mechanical device sharing space with the latest laptops, to promote its classic books. The ‘Meet the Classics’ concept was the brainchild of Brazilian ad agency EC Comunicação.