Chromeo Intent On Proving That Less Is More
The band's latest album, touted as the world's shortest, targets a niche in the attention economy marketplace.
Electro-disco rock stars Chromeo have recorded an album which may be the high watermark for the information overloaded, post-MTV, generation. Featuring songs which are barely snatches of refrains, Chromeo have posited Drive Time as the antithesis of the long durational album experience.
The whole album runs to a little over 3 minutes 3 seconds and Chromeo manage to cram 55 tracks into that running time.Â Check out the video below for a preview of Chromeo’s first foray into political song writing with ‘Turn Left’ from the forthcoming (and unfortunately limited edition of merely 40 imprints) ‘Drive Time’.