Exchange Curious Talents For Modern Furniture
At the end of 2009, we covered the Real Good Chair project from Blu Dot, a retailer of modern home furniture. This project played with the idea of curb-mining in urban cities – the act of claiming discarded furniture left on curbs – by leaving brand new chairs on curbsides, to see who would pick them up and how many passersby would overlook them.
The retailer havs now launched another playful experiment, the Blu Dot Swap Meet. In this project, participants select any Blu Dot item they want, and bid for it by making an interesting offer sometime before March 11. The brief rules suggest things submissions like “collections, creations, talents, taxidermy, and etc,” while the explanatory video solicits imaginative and somewhat goofy approaches to potential submissions.
Watch the video explanation below:
| TOPICS: | Advertising, Branding & Marketing, Home & Garden, Luxury, Retail, Work & Business |
| TAGS: | Blu Dot, curb mining, Furniture, Giveaways, participation |
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
Daily Ideas & Inspiration Email