![American Airlines Use Flash Mob To Promote New Flights [Video]](http://cdn.psfk.com/wp-content/uploads/2011/04/aaflashmob.jpeg?fedaf9)
American Airlines Use Flash Mob To Promote New Flights [Video]
Instead of using a more traditional advertising method, American Airlines decided to organize a flash mob in downtown Los Angeles, California to promote the launch of an expansion to their services.
40 dancers descended the steps at the U.S. Bank Plaza, surprising onlookers with their routine before creating the red and blue ‘AA’ logo with their travel bags and then dispersing.
American Airlines have added 10 new destinations from the Los Angeles International Airport (LAX), including a new daily nonstop service to Shanghai.
[via Trend Hunter]
| TOPICS: | Advertising, Branding & Marketing, Travel, Work & Business |
| TAGS: | ad campaign, american airlines, flash mobs, promotions |
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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