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Ed Cotton: A Tool To Help Planners Define The Strategic Landscape

It's pretty easy to get confused and caught up when you are trying to plan ahead- there can be lots of blurring between strategy, vision, mission and...

Ed Cotton, BSSP
Ed Cotton, BSSP on April 28, 2011. @cotton

It’s pretty easy to get confused and caught up when you are trying to plan ahead- there can be lots of blurring between strategy, vision, mission and plannerspeak make it easy for the intent to get wasted because each step is not clearly defined and separate.

Thanks to The Futures Company, I came across a really nice way to define these by Hardin Tibbs, a UK based futurist…

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Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.

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