The partnership offers cooking coaches, recipes and a food Q&A.
Food52, a community for home cooks and recipes, has joined forces with Whole Foods Market, the natural and organic produce store, creating an interactive Cooking Department. The pilot project in the Whole Foods Market store in Rockville, MD means that shoppers can witness cooking demonstrations, get seasonal menu ideas, and kitchen advice. There will be a cooking coach on-hand and iPads featuring a specially-designed app with recipes and access to Foodpickle, the real-time food Q&A.
They have also launched a website, so shoppers can continue to be inspired when they get home. It includes recipes, contests and original blog posts about cooking techniques, ingredients, local producers, in-store events and special offers. This partnership aims to support locally-sourced, high quality ingredients and celebrate home cooking.