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Hot Wheels Installs Loop On Highway [Pic]

Hot Wheels Installs Loop On Highway [Pic]

By Emma Hutchings on April 5, 2011

Toy car company Hot Wheels had an innovative idea for their latest advertising campaign. Instead of a regular billboard, they decided to erect a giant loop-the-loop on the side of a highway overpass in Bogota, Columbia. The image on the facade will be familiar to anyone who has seen the toy racing circuits Hot Wheels have sold for many years.

[via The Daily What]

TOPICS:	Advertising, Branding & Marketing, Automotive, Youth
TAGS:	Billboard campaign, Hot Wheels, loop, outdoor advertising

Recent Articles By Emma Hutchings

Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.

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