Hyundai Creates Giant Augmented Reality Installation For New Viral Ad
To promote their new Accent sedan, Hyundai has released a viral video of an augmented reality projection on the side of a building. We’ve seen some impressive projections in the past but what takes this one to the next level is the addition of an actual car suspended on the building face and a driver who walks down the wall to get in it.
| TOPICS: | Advertising, Branding & Marketing, Automotive |
| TAGS: | accent, augmented reality, hyundai, viral ad, viral video |
Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
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