menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Hyundai Creates Giant Augmented Reality Installation For New Viral Ad

Hyundai Creates Giant Augmented Reality Installation For New Viral Ad

Possibly the first instance of an ad created solely with an augmented reality projection.

Dave Pinter, PSFK

To promote their new Accent sedan, Hyundai has released a viral video of an augmented reality projection on the side of a building. We’ve seen some impressive projections in the past but what takes this one to the next level is the addition of an actual car suspended on the building face and a driver who walks down the wall to get in it.


Hyundai
[via Jalopnik]

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store