menu

Karl Lagerfeld Directs Short Films For Magnum Ice Cream [Video]

Karl Lagerfeld Directs Short Films For Magnum Ice Cream [Video]
Advertising

The fashion designer has directed three ads for the U.S. market starring Rachel Bilson.

Emma Hutchings
  • 27 april 2011

Designer Karl Lagerfeld has directed three commercials for Magnum ice cream featuring the actress Rachel Bilson (“The O.C.”) and model Baptiste Giabiconi. The first advert, Photo Mood, with Bilson playing a fashion model at a photo shoot, premiered at the Tribeca Film Festival in New York last week and can be seen on the Magnum website. The following two commercials, with Bilson starring as an art student and a prima ballerina, will roll out over the next few weeks.

The ad campaign is being used to promote the ice cream brand, a leading name in the UK since 1987, as it launches in the United States. Magnum will be aiming to take a bite out of the market share dominated by other premium labels like Häagen-Dazs.




Magnum

Karl Lagerfeld

[via UnBeige]

+#advertising
+#culture
+Advertising
+culture
+Culture
+Design
+Entertainment
+Europe
+fashion / apparel
+Karl Lagerfeld
+technology
+tv commercials
+UK
+USA
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Today
Retail Today
No search results found.