The mattress company Sealy has launched an edgy new iPhone app that breathes new life into the age-old fortune cookie joke of adding “in bed” to the end of your fortune. The app utilizes the phones camera and overlays a sightly transparent icon that says “in bed,” which can be moved to the desired location before saving and uploading to all the common social-media outlets. It’s a clever, industry appropriate campaign that compliments their tagline, “Whatever you do in bed, Sealy supports it.”

Sealy