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There’s An App For That “In Bed”

The mattress company Sealy promotes their low tech products an edgy new iPhone app.

Brian W. Jones
Brian W. Jones on April 5, 2011.

The mattress company Sealy has launched an edgy new iPhone app that breathes new life into the age-old fortune cookie joke of adding “in bed” to the end of your fortune. The app utilizes the phones camera and overlays a sightly transparent icon that says “in bed,” which can be moved to the desired location before saving and uploading to all the common social-media outlets. It’s a clever, industry appropriate campaign that compliments their tagline, “Whatever you do in bed, Sealy supports it.”



Sealy

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