There’s An App For That “In Bed”
The mattress company Sealy has launched an edgy new iPhone app that breathes new life into the age-old fortune cookie joke of adding “in bed” to the end of your fortune. The app utilizes the phones camera and overlays a sightly transparent icon that says “in bed,” which can be moved to the desired location before saving and uploading to all the common social-media outlets. It’s a clever, industry appropriate campaign that compliments their tagline, “Whatever you do in bed, Sealy supports it.”
| TOPICS: | Advertising, Branding & Marketing, Electronics & Gadgets, Home & Garden, Media & Publishing |
| TAGS: | app, iphone, Sealy |
Recent Articles By Brian W. Jones 
Brian is a writer, photographer and design nomad, exploring the world and tasting its coffee, while trying to change it for the better.
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