Diesel Brings Facebook ‘Likes’ To Real-World Products
Diesel clothing stores in Madrid have launched a pilot program which brings Facebook likes to real-world products. At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook like button that lets the shopper to share the item on their wall.
Watch a video explanation below:
[via 2D Code]
| TOPICS: | Advertising, Branding & Marketing, Electronics & Gadgets, Fashion, Web & Technology |
| TAGS: | diesel, Facebook, Future Of Mobile Tagging, Future Of Retail, Like, madrid, QR Codes, Retail |
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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