The truck will serve tongue, ostrich, veal brain and even cricket tacos created by Chef Domingo Garza to pair along with Dos Equis.

Image by Looky Tasty

Beer brand Dos Equis is celebrating Cinco de Mayo by bringing the ‘Feast of the Brave’ taco truck to New York City from today (Friday, April 29th) through May 7th. The truck will serve tongue, ostrich, veal brain and even cricket tacos created by Chef Domingo Garza to pair along with Dos Equis. The taco fillings are considered Mexican delicacies, and will be served at no cost – though adventurous foodies will be limited to three per person.

The truck will take up temporary residence through Bryant Park, SoHo, East Village, the Meatpacking District, Union Square, Lower East Side, and more. The truck can be followed on Facebook and twitter @FeastOfTheBrave.

The food truck craze – and convenience – is still a great opportunity for brands to connect and engage with its customers. For the daring foodie (at least), Dos Equis’ freebie tacos are also an ingenious & relevant way to surprise & delight the brave.

Dos Equis Feast of the Brave