Ed Cotton: The New Luxury Of Falcon Motorcycles

In a world where the rich are getting richer, there’s an emerging market in one of a kind luxury. However, this isn’t modern luxury- it’s the luxury that takes its cues from the past and re-presents and re-imagines them for the future.

In a world where the rich are getting richer, there’s an emerging market in one of a kind luxury. However, this isn’t modern luxury- it’s the luxury that takes its cues from the past and re-presents and re-imagines them for the future. Think vintage with a twist.

Falcon, based in LA is a great example of a niche brand doing just such a thing with motorbikes.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.

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