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Within mcgarrybowen, the role of LABS is to stimulate new planes of thought, light sparks of curiosity, explore the boundaries of technology, and shape new kinds of interaction that help our clients connect with their consumers. We help people connect with each other in a more meaningful way through the use of technology.
In a nutshell, our job is to come up with cool/innovative ideas and make them happen, not just talk about them. We collaborate with our partners at Dentsu in Tokyo and are able to leverage the strong relationship with the MIT Media Lab.