Nike iD’s Real-Time Social Billboard [Video]

The most popular and “liked” designs are painted live on billboard in Denmark.

Chosen from over 1,000 entries, Christel Winther’s design won Nike Free Run 2iD’s contest to feature a custom sneaker design on a Copenhagen Nike iD billboard. As entries flooded in via the campaign’s Facebook page over two weeks, graffiti artists spray painted the billboard to reflect the most liked Facebook design of the day.

Watch below:

Nike iD

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