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The Art & Technique Of The American Commercial [Video]

The Association of Independent Commercial Producers opened its annual program at MoMA with a short film screening and installation featuring archive...

Emma Hutchings
Emma Hutchings on June 15, 2011.

The annual Association of Independent Commercial Producers (AICP) show at the Museum of Modern Art (MoMA) in New York featured award-winning commercials judged by industry peer panels. The Art and Technique of the American Commercial short film and installation displayed footage from AICP’s archives.

The 40-foot interactive installation was motion-activated and played selections from the past 20 years of the show to nearby guests. It was designed and developed by Brand New School in New York. Art director Chris Palazzo said:

Since this is the 20th anniversary AICP Show, we thought it would be fun to highlight some of the best moments throughout the years. After spending just ten minutes in the footage archives, it was clear that we needed the graphic design of the package to take a back seat to the 20 years of seminal content. We wanted to remind people of these achievements, framing it through a design that — like the content itself — broke some rules but felt very modern.

2011 AICP Show Open from Brand New School on Vimeo.

AICP

MoMA

[via The Inspiration Room]

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