Gucci And Fiat To Launch Luxury Car For Ladies
In celebration of the 90th anniversary of Gucci and the 150th anniversary of the unification of Italy, automobile manufacturer Fiat is slated to begin selling its high-end Gucci-themed car line to what they’re calling ”showoff girls” between the ages of 30 and 40 via UK dealerships. This is one of the first luxury cars to be marketed specifically to women.
Launched February 23rd this year and custom-designed by Gucci creative director Frida Giannini, the Fiat 500 by Gucci is sold in models including a 1.2 litre-engine version, priced at £14,565 and a TwinAir variant priced at £15,765. The cars are also available in either black or white.
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Don Michael Acelar De Leon is a regular contributor to PSFK. Don is a writer, voice artist, and musician from the Philippines. He is also a volunteer and former national trustee of AFS Intercultural Programs, the largest student exchange network in the world.
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