The creative collective uses camera flashes to create its effect, with no CGI at all.
Party, the collective of creatives based in New York and Tokyo, came up with a great idea for Japanese rock band Androp‘s new music video. For the single Bright Siren, they envisioned bright lights flickering in the darkness. They turned this into a reality, lining up 250 cameras and using the strobes as pixels to create a light animation. The flashes of the Canon still cameras were controlled using a computer program and no CGI was used for the effect.
The final music video shows the band playing in darkness, with the wall of cameras behind them creating words and shapes of light. On the band’s site, you can watch the video and create your own version with a personalized message spelled out in lights, which can then be shared on Facebook or Twitter. You can see how Party put it all together in this Making Of video: