menu

Publicis Buys Social Media Agency Big Fuel [Headlines]

Big Fuel is the latest to join Publicis' VivaKi group of acquired agencies which already includes Digitas, Razorfish and more.

Caroline Ku
  • 19 july 2011

Publicis Groupe, one of the largest communications firms in the world, has acquired 51 percent of New York-based social media agency Big Fuel with an option to increase its participation to 100 percent from 2014.

Big Fuel will be aligned under Publicis’ VivaKi organization and serve as a strategic “social media center” for some of its other properties, namely digital agencies Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia.

Financial terms of the deal were not disclosed. Robin Wauters/Tech Crunch.

 

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.