Umbro Outfits The New York Cosmos At Reed Space NYC

Umbro Outfits The New York Cosmos At Reed Space NYC

A mash-up of fashion and sports creates a suave new line of athletic ware for New York's premiere soccer team.

Laura Feinstein
  • 15 july 2011

On a typical night in the Lower East Side you come to expect a few constants: there will be well-dressed throngs out on the town looking for a party, the music blasting from nearby bars will saturate the downtown air, and a small, dimly lit space will try to fit in the maximum amount of people possible. While this scene is nothing new for a summer evening on Orchard Street, this past Wednesday the surprise culprit was the usually unassuming (but always curious) Reed Space. With throngs of suit-clad men and young PR ladies in fashionable black dresses lining the front doors, you could easily forget that instead of an upscale club, Reed Space is actually one of the best places in the city to find what’s up-and-coming in urban and counterculture sports and lifestyle, and occasionally spot some of its most prolific members.

Though somewhat ambiguously promoted, the night’s events were held to honor the recent collaboration between Umbro and The New York Cosmos, and the resulting collection: an homage to the 1977 blackout- one of the most seminal events in contemporary NYC history. Though a tenuous connection at best, the Umbro x NY Cosmos collection was also inspired by Brazilian defender Carlos Alberto Torres’ arrival in our fair metropolis, which coincided with the height of blackout. According to soccer legend, the addition of Torres to the team was the spark which elevated the The Cosmos from humdrum to greatness that year. As part of the collaboration, Torres also speaks about his first impressions of a darkened city in an animated short available for view on the Umbro website. Among the black polaroids, solo cups, and various installations at the LES preview, viewers were also treated to a first glimpse of the wares: a simple (perhaps event elegant) arrangement of black-on-black trainer jackets, polo shirts, tees, and more.

Though we won’t be sad to see our beloved Reed Space shed some of the glamour of the night’s event, we’ll definitely be stopping by soon to get a better look at Umbro x The New York Cosmos. Check below to see some photos of the collection, as well as Reed Space’s in-store installations and opening party.

New York Cosmos

Reed Space


Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.