Your go-to source for new
ideas and inspiration
SXSW Badge Adidas Helps Train Travelers Fight Commuter Rage With Platform Punching Bags [Video]

Adidas Helps Train Travelers Fight Commuter Rage With Platform Punching Bags [Video]

By Emma Hutchings on August 13, 2011

Missed your train? Late for work? Now you can take out your feelings of stress and anger on a punching bag, handily placed on the platform. Several subway stations in Shanghai, China have added the bags, supplied by Adidas for an ad campaign. They are promoting them as “the first advertisement in history that you can kick, punch, and trample at will” and commuters are encouraged to de-stress and keep fit with a quick physical workout.

Adidas

Click here to get your Need to Know on-the-go.

Emma Hutchings

Recent Articles By Emma Hutchings Follow Emma Hutchings via RSS

Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.

Comments

TOPICS: Advertising, Branding & Marketing, Need to Know, Sports & Fitness, Travel
TAGS: