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Adidas Helps Train Travelers Fight Commuter Rage With Platform Punching Bags [Video]

Adidas Helps Train Travelers Fight Commuter Rage With Platform Punching Bags [Video]
Advertising

The sports fitness brand is helping subway riders vent their public transportation rage.

Emma Hutchings
  • 13 august 2011

Missed your train? Late for work? Now you can take out your feelings of stress and anger on a punching bag, handily placed on the platform. Several subway stations in Shanghai, China have added the bags, supplied by Adidas for an ad campaign. They are promoting them as “the first advertisement in history that you can kick, punch, and trample at will” and commuters are encouraged to de-stress and keep fit with a quick physical workout.

Adidas

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+#advertising
+Ad Campaign
+Adidas
+Advertising
+Asia
+Automotive
+china
+consumer goods
+fashion / apparel
+fitness / sport
+Need to Know
+Retail
+shanghai
+Sports & Fitness
+subway station
+technology
+work
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