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Apple Cube On Fifth Avenue Goes Minimal [Headlines]

Cities

Apple's glass cube in New York City has been under renovation since June. But the change will not be drastic. They're simplifying the structure from 90 glass panels down to 15.

Caroline Ku
  • 15 august 2011

When the iconic Apple glass cube on Fifth Avenue was shroud in barriers in preparation for renovation in June, the future of the flagship Apple store was unclear.  It was only revealed that Apple would be removing the glass cube and working on drainage, pavers, and bollards on the plaza, but just what changes were to be made to the cube itself remained elusive.

Apple has now revealed that the glass panels as we have known them will be replaced with larger panels to create a seamless appearance.  A sign now states, “We’re simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we’re using just 15 panes instead of 90.”  There will be three panels per side of the cube, running the full length.  During the day the store is faintly recognizable as a glass encasing for an underground world; at night the store glows from the inside out.  With this new structural detailing, the building will likely appear even more subtle during the day and more brilliant at night. Irina Vinnitskaya/Arch Daily.

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