Future Of Retail: Fitting Room Redress

In our research for PSFK’s Future of Retail report, our consulting team realized that retailers are re-evaluating the importance of the dressing room and realizing that this piece of store real-estate is a crucial tool that should be used to drive a customer to sale. Stores are being designed in a way that features the changing-room as the focus of the experience—and added value services are being provided to shoppers as they make their way through their purchase paths.

MANIFESTATIONS OF THIS TREND:

Gentleman’s Shopping Suite Cultivates Leisurely Approach

Pods Drop To Become Instant Dressing Room, Raise The Spectacle

Fitting Room Elements And Design Coax Sales

Quick Change Area Implemented On The Retail Floor

Fitting Room Adds Social Element To Sizing

Tag Technology Matches Melody To Apparel’s Mood

IMPLICATIONS/OPPORTUNITIES:

There is potential to redesign dressing rooms for group and VIP experiences like a cabana- style dressing room that can be rented out for parties with a stylist and tailor, and refreshments provided.

– Paul Taylor, Director, Consumer Planning, Diageo

Department stores are really stepping up their game in respect to dressing rooms, because that is where the emotion happens with a product. A display can make you fall in love with something, but when a shopper can try it on in a beautifully furnished and well lit space, then they fall in love with the item on themselves.

– Ashley Granata, Co-Founder & CMO, Fashism

Added value services are being provided to shoppers as they make their way through their purchase paths.

– Jeff Weiner, Director Of Business development, PSFK