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Kinect Allows Users To Shop And Try On Clothes From Home

Kinect Allows Users To Shop And Try On Clothes From Home

The KinectShop offers an in-store and at-home augmented reality shopping system for users to browse, purchase and share outfits with their social networks.

Piers Fawkes, PSFK

The KinectShop offers an in-store and at-home augmented reality shopping system for users to browse, purchase and share outfits with their social networks. The virtual fitting room module, created as part of an applied Research and Development effort by Interactive agency Razorfish, enables shoppers to browse through the connected store’s inventory using simple gestures to pair clothing with accessories and visualize the products as part of their outfit.

Purchases take place directly inside the module, while a social sharing feature broadcasts purchases across social networks for the possibility of real-time advice and feedback. This technology allows retailers to offer their full lines, without having to physically house their entire inventories at their stores.

Emerging Experiences

As featured in the Future of Retail report.

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