LivingSocial Promotes Deals With London Taxi Experience [Video]

The daily deals site surprised passengers by offering them a free experience.

London creative company Mind’s Eye Media, developed an interactive promotion that gave unsuspecting taxi passengers the opportunity to take part in an experience courtesy of LivingSocial.

For two days, the driver of a London black cab announced the promotion to anyone who got in the back, offering them the chance to roll the dice on the interactive screen and receive a random experience. Chessboxing, a chef masterclass, a wildlife experience, poledancing fitness, and a test drive in a luxury supercar were just some of the offers they took part in.


Mind’s Eye Media