Nike has come out with products that are catered to stylish active women who want top notch performance out of their activewear.
Women’s sportswear hasn’t always been aesthetically pleasing. Large companies have struggled to create the same high-level performance gear with style for women that they seem to be able to offer men. With performance increasingly being linked to how one looks and feels, this is an issue amongst fashionable and active women who believe that when it comes to activewear, their feminine form is not appreciated.
But recent innovations from Nike have sought to readdress this imbalance by providing clothing and accessories that combine top performance technology with complementing feminine style. Nike Women’s Yoga Footstickers aim to protect feet while also improving motion control and affording wearers with more sensation, acting as a kind of second skin.
Other second-skin products from Nike’s design labs include sports socks with a stylish yet ergonomic aesthetic, providing both ankle and knee support.
The scientific element of these products is key. As seen in the emphasis on performance even in the aesthetic design of the product. These leggings stimulate blood flow and offer flexibility and support.