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Smart Augmented Reality Recognizes Objects, Layers Relevant Information

Smart Augmented Reality Recognizes Objects, Layers Relevant Information

Electronics manufacturer, Sony, is developing a Smart Augmented Reality system that utilizes an enhanced image recognition system, giving it the ability to quickly identify real world objects through a smartphone’s camera.

Piers Fawkes, PSFK

Electronics manufacturer, Sony, is developing a Smart Augmented Reality system that utilizes an enhanced image recognition system, giving it the ability to quickly identify real world objects through a smartphone’s camera and add a layer of digital information on top.

Unlike most existing augmented reality systems, Smart AR doesn’t require any special markers such as 2D barcodes for activation, cutting down on response time. As the technology improves, and the database of recognizable objects grows, brands and retailers have the ability to leverage the system to instantly connect shoppers with relevant information and stories related to their individual products.

Sony

As featured in the Future of Retail report.

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