menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Wave-Of-The-Hand Window Shopping

Wave-Of-The-Hand Window Shopping

A prototype conceived by the Fraunhofer Institute of Germany aims to change traditional retail store-fronts into gesture controlled points for browsing store inventory.

Piers Fawkes, PSFK

A prototype conceived by the Fraunhofer Institute of Germany aims to change traditional retail store-fronts into gesture controlled points for browsing store inventory. Through motion tracking technology, consumers can gesture to virtually browse a store’s entire catalog, sample different colors and rotate products for a three-dimensional view. An additional zoom feature encourages a closer inspection, directing a shopper’s attention to products in a way that replicates the actual experience of shopping for products inside stores.

Fraunhofer

As featured in the Future of Retail report.

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store