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Wave-Of-The-Hand Window Shopping

Wave-Of-The-Hand Window Shopping
Advertising

A prototype conceived by the Fraunhofer Institute of Germany aims to change traditional retail store-fronts into gesture controlled points for browsing store inventory.

Piers Fawkes, PSFK
  • 4 august 2011

A prototype conceived by the Fraunhofer Institute of Germany aims to change traditional retail store-fronts into gesture controlled points for browsing store inventory. Through motion tracking technology, consumers can gesture to virtually browse a store’s entire catalog, sample different colors and rotate products for a three-dimensional view. An additional zoom feature encourages a closer inspection, directing a shopper’s attention to products in a way that replicates the actual experience of shopping for products inside stores.

Fraunhofer

As featured in the Future of Retail report.

+#advertising
+#retail
+#technology
+Advertising
+Electronics & Gadgets
+Europe
+Fraunhofer
+Gesture Based
+Innovation
+motion tracking
+Retail
+technology
+Work & Business
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