A prototype conceived by the Fraunhofer Institute of Germany aims to change traditional retail store-fronts into gesture controlled points for browsing store inventory. Through motion tracking technology, consumers can gesture to virtually browse a store’s entire catalog, sample different colors and rotate products for a three-dimensional view. An additional zoom feature encourages a closer inspection, directing a shopper’s attention to products in a way that replicates the actual experience of shopping for products inside stores.

Fraunhofer

As featured in the Future of Retail report.