The food retailer trials membership-only club with classes and coaching on cooking, nutrition and lifestyle.
Whole Foods, the nation’s largest retailer of natural and organic food, has opened a new membership-only Wellness Club in its Dedham, Massachusetts store. Shoppers who pay a one-time fee of $199 and then monthly payments of $45 will have access to the 32 classes on offer, including courses, lectures, lifestyle evaluations, nutrition, cooking and practical techniques classes. There is also a Supper Club, cooking demos, community events, and a 10% discount on 1,000 healthy foods in the store. More Wellness Clubs will open in a handful of stores over the next few months and if they are successful, there are plans to roll them out nationwide.
The mission of the Wellness Club is to provide an inviting environment where members are empowered to make educated and positive lifestyle choices that promote their long-term health and well-being through coaching, delicious food and a supportive community.