Campaign Captures 100 Years Of East London Style In 100 Seconds

A short film captures East London over a 100 year period in all its gritty glory.


The short video, ‘100 Years/Style/East London’ was created to commemorate the grand opening of Westfield Stratford City, Europe’s largest urban shopping center. Directed by Jake Lunt, and shot over the course of four days in various East London locales, the 100 seconds chronicles a century of fashion, dance, and music at a breakneck speed.

Westfield Stratford City

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