menu

Film Promoted With A Bacteria-Infested Billboard [Video]

Film Promoted With A Bacteria-Infested Billboard [Video]
Advertising

Warner Bros. uses a billboard made with live mold to promote its latest thriller film, Contagion.

Yi Chen
  • 17 september 2011

To promote its latest film, Contagion, Warner Bros. Canada teamed up with microbiologists to create two small billboards made entirely from bacteria. The billboards acted like a petri dish where live bacteria including penicillin, mold and pigmented bacteria infested the board to slowly reveal the movie title, ‘Contagion’.

Steven Soderbergh’s film Contagion has been released in US cinemas and stars Matt Damon, Kate Winslet, Jude Law and Gwyneth Paltrow. Watch the video below to see how the Contagion billboard was put together.

Contagion

Click here to get your Need to Know on-the-go.

+#advertising
+#design
+Advertising
+bacteria
+billboard
+Canada
+Design
+Entertainment
+film
+Marketing
+mold
+mould
+movie
+Need to Know
+Science
+technology
+USA
+Warner Bros.
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.