The fashion party in Florida last weekend required guests to have social influence in order to get an invite.
The recent Fashion’s Night Out party at Bal Harbour Shops in Florida was notable for its VIP Lounge’s social influence barrier, requiring guests to have a Klout score of 40 or higher in order to be allowed in.
Klout rates your social score based on factors such as reach, user engagement and how many followers you have. The social media agency responsible for the night’s events, brpr group, came up with the idea for the Klout Lounge on the second floor of the mall. The group’s agency director, Christopher Renz, said:
A Klout score of at least 40 ensures that only the most socially engaged will be in attendance and as a direct result will tweet, check in on Foursquare and post photos on Facebook to their friends and followers, creating a real‐time digital echo for FNO at Bal Harbour Shops.
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