Diet Coke used Twitter to announce the official launch of it’s new can design, available now at Target stores in the U.S. This limited-edition look for fall 2011 was created by San Francisco-based design firm Turner Duckworth.

The aluminum background now features a large graphic magnifying the section of the classic Diet Coke logo with the ‘D’ and the ‘k’. It’s a bold statement for a brand that doesn’t have to feature the entirety of its logo in order to be recognized.

Diet Coke

Turner Duckworth