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New Look Diet Coke Can Launches In Target Stores [Pics]

New Look Diet Coke Can Launches In Target Stores [Pics]
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Limited-edition cans designed by Turner Duckworth have hit the shelves in America.

Emma Hutchings
  • 2 september 2011

Diet Coke used Twitter to announce the official launch of it’s new can design, available now at Target stores in the U.S. This limited-edition look for fall 2011 was created by San Francisco-based design firm Turner Duckworth.

New Look Diet Coke Can Launches In Target Stores [Pics]

The aluminum background now features a large graphic magnifying the section of the classic Diet Coke logo with the ‘D’ and the ‘k’. It’s a bold statement for a brand that doesn’t have to feature the entirety of its logo in order to be recognized.

New Look Diet Coke Can Launches In Target Stores [Pics]

Diet Coke

Turner Duckworth

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+#retail
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+coca-cola
+Design
+diet coke
+packaging design
+Retail
+target
+USA
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