Social Media Strategists employ a wide range of skills and fulfill a mix of duties.

From community and program management to content and platform strategy, this infographic (by Voltier Creative) takes a look at how this particular field, job role, and marketing function is shaping up. By focusing in on what a social media strategist can do for a company’s marketing and communications efforts, the infographic identifies the key personality traits, responsibilities, career paths, this role is influential in shaping.

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