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Ad Agency Redesigns Brand Strategy To Make It More ‘Human’ [Headlines

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"At Burnett, we’re working to make [our strategic product] more dynamic by making it more collaborative..."

Dory Carr-Harris, PSFK
  • 25 october 2011

“At Burnett, I work to contemporize our strategic product . We’re working to make it more dynamic by making it more collaborative, interdisciplinary, and rooted in real-time. The challenge is to take all the disciplines and fuse them in an optimal way. We have our traditional planning group, we have our researchers, and we have a digital strategy group. Going beyond ‘the consumer’ we try to pull together the disciplines to birth behavioral insights in a compelling and exciting way.” PSFK

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