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Augmented Reality: Fad Or The Future?

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Communication experts at Hidden Creative believe that augmented reality is the way of the future. But is it really here to stay?

Yi Chen
  • 12 october 2011


A recent video released by Hidden Creative has caused some discussion over augmented reality among netizens. The video explains that augmented reality technology is the way of the future. Users are able to use their cellphones or digital device to scan their surrounding and find out live information on the spot. The video also demonstrates how augmented reality can also overlay objects in a real-life space to help users with renovations by virtually rearranging furniture or configuring the colors virtually.

Nevertheless, although most reactions to the video have been quite positive and enthusiastic, some bloggers are little bit more skeptical as to whether augmented reality is here to stay. Comments from Digital Urban included: “We maybe wrong but waving your phone around simply does not feel like the future to us”, “Augmented reality often just seems to be cool rather than actually good enough to be useful” and also “The way AR is presented here is not a step forward, it’s a step backward actually”.

Watch Hidden Creative’s video below on augmented reality to see if this technology is really the way of the future.

Hidden Creative

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