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As the worldwide company puts in a bid to takes over branches of Northern Rock bank, it promises to revamp the banking system in the process.

Speaking exclusively to Marketing, Branson said he was confident an entrance by Virgin would ‘shake up’ the sector.

‘The banks nearly destroyed the financial world as we know it and the public is crying out for a really good, honest brand to get into that sector,’ he added.

Branson, who is boosting Virgin’s focus on sustainability projects, is also set to launch a book, ‘Screw Business as Usual’, outlining how businesses should ‘switch from a profit focus to caring for people’. Brand Republic

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