Macy’s Partners With Start Up To Find Your Perfect Pair Of Jeans
Macy’s Denim Finder has become the first partner site of start-up True Fit, aiming to solve the problem of finding the right size clothes online. The company asks consumers to fill out a quick three-step profile. This asks questions about which brands and sizes fit them best, the shape of different parts of their body, their height and their weight. This information is then used to work out what products are likely to fit.
From then on, a user’s True Fit profile will appear with every item in the Denim Finder, and a five-point rating shows how suitable the item is for them. True Fit plans to partner with more retailers in the future, which means users could have a convenient universal profile that works with multiple e0commerce sites.
| TOPICS: | Fashion, Retail, Web & Technology |
| TAGS: | clothes sizing, denim finder, macy's, my true fit, size guide, start-up, true fit |
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Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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