Iced tea brand’s ‘The start of something different’ includes TV spot, Facebook app and posters.
Nestea‘s first global integrated marketing campaign launched in selected countries earlier this year and is rolling out in other markets. ‘The start of something different’ is a cross-media campaign created by Wieden + Kennedy, which encourages people to try new experiences.
It includes TV commercial ‘The Perfect Day’ featuring a young man playing “spin the bottle” with a friend, which lead to him spending a day with an elderly woman, doing a number of exciting activities like cliff jumping, trolley racing and scuba diving.
Nestea also launched a Facebook app called the ‘Start-O-Matic’ that lets you create a video to inspire a friend to embrace something they haven’t done before.
There are also a series of colorful print ads and posters for the brand, created in collaboration with illustrators including Alex Trochut, Cody Hudson and Supermundane.