Nestea‘s first global integrated marketing campaign launched in selected countries earlier this year and is rolling out in other markets. ‘The start of something different’ is a cross-media campaign created by Wieden + Kennedy, which encourages people to try new experiences.
It includes TV commercial ‘The Perfect Day’ featuring a young man playing “spin the bottle” with a friend, which lead to him spending a day with an elderly woman, doing a number of exciting activities like cliff jumping, trolley racing and scuba diving.
Nestea also launched a Facebook app called the ‘Start-O-Matic’ that lets you create a video to inspire a friend to embrace something they haven’t done before.
There are also a series of colorful print ads and posters for the brand, created in collaboration with illustrators including Alex Trochut, Cody Hudson and Supermundane.