Springwise: Before You Upload – The Self-Censoring iPhone App

Springwise: Before You Upload – The Self-Censoring iPhone App

For those who want to get around rules against nudity within social media, well, there's an app for that.

Liz Walsh
  • 31 october 2011

It’s all too easy to post embarrassing content on Facebook, but photos involving nudity are another matter thanks to the site’s strict rules governing that area. That’s where the Obscura app for iPhone comes in, giving users a way to tweak their photos accordingly so that they can still be shared via social media.

Created by Belgian ad agency Famous Interactive for lingerie brand La fille d’O, Obscura is a free app for iPhone, iPod touch and iPad that allows users to tweak their photos, “hide sensitive data or just add some suggestion and turn any innocent photo into something funny,” in the company’s own words. Users begin by taking a photo with their iPhone or selecting one from their photo library and then choosing a visual filter to “censor” it. Options include black rectangles, stars and mosaic patterns that can be strategically placed to cover up revealing areas or disguise someone’s identity. Once the photo has been made suitable for all to see, it can then be shared on Facebook, Instagram, Twitter or Tumblr.

The world may be becoming increasingly spicy due to what our sister site calls the maturialism trend, and this app allows La fille d’O to make the most of that while still playing by the rules of social networking. Other entrepreneurs and marketeers: if you can think of similar hurdles getting in the way of your social media campaigns, you may just have stumbled upon your next innovation…


Spotted by: Bjorn Verbrugghe

Republished with kind permission from Springwise.
Springwise is an independent new business ideas and innovation firm that seeks out the most promising new business ideas around the world. Learn more about Springwise.



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