Audi Magazine Lets You Unlock Their Latest iPad Issue With A Racertrack
The famous car company channels a racetrack experience on a reader's fingertips in promoting its iPad magazine.
The advertisement, which ran in iPad publications, featured a lock screen that took the form of a racetrack. Unlocking the advertisement by sliding one’s finger through the whole track would lead the reader to a free download of the Magazine on iTunes.
Watch the advertisement in action: