Leo Burnett’s campaign advertises the “Best fries on the planet” and is visible for miles around.
The “Best Fries on the Planet” campaign for McDonald’s is described as a “multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon.” As part of the regional campaign in Chicago, creative agency Leo Burnett are lighting up the sky until December 8th at North Clark and West Ontario with a unique billboard. It looks like a giant carton of McDonald’s french fries, with yellow laser lights beaming up out of the top. The billboard is visible from up to three miles away, leading hungry customers to the golden arches. Click through for more pictures of the “Fry Lights”: