Esprit Finds Real People To Make A Wish For Christmas

Fashion brand collaborates with famous photographer Yvan Rodic in search of the festive spirit from around the world.


Clothing brand Esprit collaborated with well-known fashion photographer and blogger Yvan Rodic for the ‘Make Your Wish’ 2011 Christmas campaign. Rodic was assigned to search for fresh faces in trendy cities like Berlin, London, Sydney, Shanghai, Los Angeles and New York. The portraits were shot with the individual holding a large place card with his/her wish written on it. Some videos were also shot of the candidate in a casual and candid setting.

The one-off cooperation led to a total of 60 images and 18 video clips. Rodic is an iconic photography known for his street-style photography and capturing the unique personality of everyday individuals. He’s often referred to as the ‘Face Hunter‘.
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